Florida’s saltwater fishing magazine is designed to inform, educate and entertain anglers. Content driven and packed with in-your-face photography, GAFF Magazine takes readers on a coastal journey full of informative articles, high-quality pictures and exciting fish stories. By glorifying Florida, GAFF aims to aid in the longevity and life-long resources available to the fishing community through conservation and environmentally friendly experiences. Not only will we tell you where, when and how to catch fish, GAFF Mag captures the true essence of fishing—the feel of the sun, the smell of the salt, the exhilaration of the catch—the entire fishing experience! As a result, our dream is to help keep fishing in Florida, a positive lifetime experience for our children and grandchildren as the future of Florida anglers.

Fishing for Everyone
GAFF Magazine’s target audience is anyone and everyone interested in saltwater fishing. With 8,240 miles of coastline, close to 1 million registered boats and 1.3 million active Florida fishing licenses, GAFF Magazine targets all income and skill levels from the novice to the pro. Unlike other fishing publications with a 99% male readership, GAFF Magazine utilizes editorial and photography designed to attract the explosion of female fishing enthusiasts. With a strong eye on the future, GAFF Magazine also appeals to a younger market with time and disposable income to spend on fishing. With interactive features like photo contests, reader stories, quizzes and online fishing reports, GAFF readers do more than just flip through to look at the fabulous photos!

What’s Inside
GAFF Magazine is published bi-monthly with timely article and timeless stories.
Contents include:
Feature articles on saltwater fishing all over Florida
Reader stories and photos
Boat and tackle reviews
Important articles on boating and safety
Reef sights and area maps
Conservation information
Interactive area reports
Fishing destinations
Family friendly fishing
Photos, photos, photos
…and much more!

Advertise with GAFF and Set the Hook
Land more business by advertising with GAFF Magazine!
Advertising is a valuable resource for the novice, semi-novice or passionate fisherman. This is your chance to separate your products from the competition via a magazine that stands out from the crowd. Whether planning a local day trip, a fishing adventure or a major purchase, readers turn to GAFF Magazine to help make their decisions. As an advertiser, you don’t want to be left out! Click Here for More Information.

Distribution locations:
Major market retailers, bait and tackle shops, marinas, waterfront dining and retail establishments, and promotional distribution throughout Florida, south Georgia and south Alabama.
Can't Find Us? Email us for a retailer nearest you or Click Here to subscribe.

What Readers are Saying:
“A much needed addition to the fishing magazines. Great content and great photos!”
--Mark Lins, banker and weekend fisherman, Orlando, FL

“Florida needs another option for people who love to fish. GAFF Magazine does just what it promises – delivers informative articles and entertains the readers.”
--Dave Watson , professional fishing guide, St. Marks, FL

“The articles are easy to read and not too technical. I love that GAFF includes women writers that I can relate to.”
--Victoria Durst, business owner and fisher, Ft. Lauderdale, FL

“GAFF is a great resource-I’ll read it again and again.”
Bill Silver, corporate executive and passionate fisherman

Frequently Asked Questions

Why do the makers of GAFF feel that Florida needs another saltwater fishing publication?
Because the state of Florida is the # 1 destination in the world for sport and recreational fishing. With 3.4 million people fishing here annually, the arena is far too vast for only one statewide magazine to cover.

Why should I buy GAFF magazine instead of other Florida fishing magazines?
You shouldn’t. If you love saltwater fishing, you should buy them all. GAFF Magazine is not in competition with the other publications, in fact we enjoy reading them as well. It’s just that GAFF Magazine is of a different mindset, therefore giving you a different perspective on your favorite pastime.

What makes GAFF Magazine so different from other fishing magazines?
GAFF Magazine is different because it doesn’t spread itself so thin over a broad variety of outdoor activities. GAFF relates strictly to saltwater fishing – no rainbow trout, no squirrel hunts, and no Bass Classics. WE don’t oppose these sports mind you, but there are already plenty of publications dedicated just to them. We feel that Florida’s oceans and waterways are virtually limitless in story and photo opportunity, so why sacrifice pages covering topics that are already thoroughly covered in their own respective mags.

Is GAFF Magazine geared more toward the inshore or the offshore fisherman?
Both. GAFF will do it’s best to cover all aspects equally.

Is GAFF Magazine a monthly, bi-monthly, or seasonal publication?
GAFF Magazine is a bi-monthly publication with 6 great issues a year.

Can I submit my own ideas or photographs for publication?
Absolutely, in fact, we encourage it! Our hope is for GAFF Magazine to become a forum for our readers to express their views and experiences with one another.

Where can I buy an issue of GAFF?
GAFF is on sale in stores such as Publix, Winn Dixie, Books-a-Million, Kash n’ Karry and various marinas around the state.

How can I get a subscription to GAFF Magazine?
Simply Click Here to subscribe online for only $21.95 for a full year. You can also find mail in forms inside each copy of GAFF Magazine.